Tim Harford wants to share the secret of success with you. Failure.
The million-selling author of The Undercover Economist is back with a groundbreaking book that shows how our greatest feats begin with defeat.
Adapt: Why Success Always Starts With Failure tackles the world’s most complex and important problems – such as terrorism, poverty and the financial crisis – and shows us how Harford’s pioneering idea can transform our business and personal lives.
Join the award-winning journalist and broadcaster on a journey from the battlefields of Iraq to the bright lights of Broadway and change the way you look at the world.
‘Tim Harford could well be Britain’s Malcolm Gladwell. An entertaining mix of popular economics and psychology, this excellently-written book contains fascinating stories of success and failure that will challenge your assumptions. Insightful and clever.’ (Alex Bellos, author of Alex’s Adventures in Numberland)
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